At Risk, Lapsed and Lost Campaign Templates
Creating write-up's for your campaigns isn't always that easy, so we've put together a few examples you can use to boost your customer open rates.
Add your own personal touches, make it funny, maybe drop in a subtle pun, but most of all customize your emails to reflect your business's personality!
The title needs to grab your customers attention to prevent it from becoming just 1 of the 100 other emails deleted daily.
No business can retain 100% of their customers. However, be proactive in your campaign approach so that you can win back At-Risk and Lapsed Customers before they’re officially Lost (forever)...
It’s up to you to reignite that spark with these customers with a heart-string pulling heading, charming write-up, and valuable offer.
Headlines:
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Long time, no see
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We Miss You: Save ___ Off Your Next Purchase
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We Miss You!
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Let’s stay together
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You + us. We miss that
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Breaking up is hard to do (so let’s not)
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Don’t be a stranger
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Hey stranger (optional- how have you been?)
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Don’t leave a good thing behind
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Something’s missing (optional – Hint: it’s you)
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It’s been too long!
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Psst… where did you go?
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We’re pining for you (seasonal)
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It’s been a while
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A good deal is always good news (in your inbox)
Template 1 (30 days):
To show our appreciation for you, we’d like to present you with a special offer. Visit us in the next 14 days, and save _______ on your next purchase!
Best Wishes,
The Team @_________
Template 2 (30 days):
We Miss You!
To show you how much we care, here’s a special offer…..
Template 3 (60-90 days):
It’s been a while since we’ve seen you. We hope you missed us as much as we missed you.
Why not book in/dine with ______ Off, as thanks for being our customer.
We hope to see you soon!
Best Wishes,
The Team @ ___________
Template 4 (60-90 days):
We’d love to see you again! We never forget a customer, and to show our appreciation for your business here is a special offer for _______ off your next purchase.
Come in to visit us to see what’s new!
Come in to visit us to check out our delicious menu!
Best Wishes,
The Team @ _________
